With the fast-paced world we live in, it is getting harder to stay up-to-date with all the latest news. This can be a problem for businesses that need to keep up with the latest trends in order to stay relevant. Infographics are a great way for businesses to simplify complex issues and make them more accessible.

Infographics provide insight into complicated topics and make it easy for the reader to digest the information, even if they don’t have any prior knowledge about the subject.

What are Infographics?

Infographics are visual representations of information that help in understanding complex topics in a simple way. They can be eye-catching and easily digestible. They are a powerful tool for marketers, educators, and entrepreneurs to communicate their messages to a large audience. They help people understand complex topics in a simple way by making use of visuals like graphs, charts and images. Infographics make it easy for people to understand what you’re trying to say without reading lengthy paragraphs of text. They also help your company get the word out about their brand or product by visually presenting information about it.

At on-IDLE we specialise in making the complicated simple. So if you’re having to tackle dry data, specifications, supply chains, legislations, sustainability, NetZero reporting and want a creative way to illustrate your message come and talk to us at on-IDLE. 

Infographics to the Rescue: Can they make complex issues simpler?

They Help Make Content More Engaging

Infographics can be used to make content more engaging for the brand. They help people understand the brand's message more quickly and with less effort. Infographics also provide a visual representation that helps people remember information better than text-based content.
Several research studies have been carried out to examine how infographics appeal to us because we are visual creatures. One study found that infographics were viewed as more trustworthy because they were seen as objective rather than subjective, like text-based content.

Example: Animation – either as an animated gif or video helps to simplify complex information:

Leaves a Lasting, More Memorable Effect

An infographic is a powerful tool that can leave a lasting impression on customers. It effectively engages your audience and makes them feel like they are part of the story. Infographics are a great way to tell stories engagingly, making it easy for people to remember them.

Examples: The aim is to show complex data – that would take pages to describe – in one single graphic using proportionality:

No Information Overload

Many people find it challenging to filter through all the information available online. This can lead to information overload and confusion. Infographics help by providing a visual representation of all the available data. Infographics are not just about the aesthetics of the design but also about the content. They give an overview of important points and convey them quickly without overwhelming their audience with too much information.

Examples: Showing a complex process as a three-step workflow negating the need for training videos:

Improves SEO and website traffic

The use of infographics not only helps you create original content but also content that relates and associates with your brand. This has a positive impact on your subscribers and followers. The more engaging the content is, the more people would share it and visit it, this will rank you in a higher position in Google’s algorithm, and likewise, the more traffic will be generated. 

Examples: Using a widely understood visual element to illustrate the impact of an alternative solution:

Can make you go viral

Infographics can be used in many different ways – they can be used as a website banner, Facebook ad banner, Instagram post and more.

The more infographics you use, the more chances you have to start a new trend. This is why thinking outside the box and creating unique infographics is essential.

Examples: Once the story and individual visual elements are created, different format assets are simple to appropriate for different channels e.g. social video and long-form infographic:

At on-IDLE we specialise in making the complicated simple...