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Swiss Squash | Branding & Website Build
Swiss Squash | Branding & Website Build
Problem: The National Swiss Squash Federation's website and brand identity dated back to 2016 which would not meet the visual nor functional requirements for Squash being officially included as a sport for the first time in history in the 2028 Olympics.
Solution: The Federation took the brave step of preparing itself and its members for this momentous moment in the history of the sport to redefine its entire brand identity, which included the main website.
Highlights: Removing the ’Rosti-Graben’ (French-German) divide between Squash Federations and developing an identity, website and management system fit for purpose on a national level for the whole of Switzerland in multiple languages.
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The new Swiss Squash Logo features a modern sans-serif font, with two dynamic squash balls that symbolises the speed of ball movement and male and female participants.
The new Swiss Squash Logo features a modern sans-serif font, with two dynamic squash balls that symbolises the speed of ball movement and male and female participants.
It also forms an abstract Swiss cross — capturing the sport’s energy, equality and inclusiveness inherent in the Swiss national identity.
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The Colour Palette deliberately very reduced – reminiscent of the Swiss Cross – the red is only used for emphasis or highlights such as distinctions in text or CTA’s.
The Colour Palette deliberately very reduced – reminiscent of the Swiss Cross – the red is only used for emphasis or highlights such as distinctions in text or CTA’s.
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The new website brings to life the brand identity, with a people-focused approach, micro-animations to draw attention to particular content and minimal CTAs per page to facilitate navigation for both first-time visitors looking to explore and power member users wanting to access latest league tables and upcoming competitions.
The new website brings to life the brand identity, with a people-focused approach, micro-animations to draw attention to particular content and minimal CTAs per page to facilitate navigation for both first-time visitors looking to explore and power member users wanting to access latest league tables and upcoming competitions.
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Mobile First – always our approach.
Mobile First – always our approach.
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For the curious, a current and before website homepage.... quite a re-design!
For the curious, a current and before website homepage.... quite a re-design!
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A Logo Suite was created to ensure effective usability of the logo on various media, background colours and different formats.
A Logo Suite was created to ensure effective usability of the logo on various media, background colours and different formats.
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All the client's Brand Touch Points were provided for through template-creation, an online asset library provision and instruction for internal use through Canva. Example touch points include a letter head, PowerPoint presentations, social media communication campaign assets and merchandising.
All the client's Brand Touch Points were provided for through template-creation, an online asset library provision and instruction for internal use through Canva. Example touch points include a letter head, PowerPoint presentations, social media communication campaign assets and merchandising.
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In the wild: A 'nice to have' turned into a highlight for the Federation's President – 30 lapel pins were printed for a friendly tournament in the Zurich Main Train Station – months before the rest of the brand or even guidelines were created.
In the wild: A 'nice to have' turned into a highlight for the Federation's President – 30 lapel pins were printed for a friendly tournament in the Zurich Main Train Station – months before the rest of the brand or even guidelines were created.
