Swiss Benevolent Society | Print Collateral
Problem: Swiss Benevolent Society have had the frequent issue with being perceived as an organisation that caters only for old people. To challenge this misconception and to appeal to people of all ages, they returned to on-IDLE for a design update to their business cards, postcards and flyers.
Solution: Using the new positive brand elements and direct copy from their website refresh (also designed and built by us), we rose to the challenge to make it very explicit what SBS actually do. This was aided by the production of a 4 page folded business card, and use of diverse and modern imagery on their flyers and postcards.
Highlight: Seeing all the refreshed brand elements work successfully throughout all formats, to bring a clear, bright and positive feel – which has been reflected in the feedback that we have received.
Postcard image concepts