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SRG SSR | Eurovision Song Contest Report Design

Problem: After the Basel event SRG SSR – our client for the Swiss public broadcaster's Public Value Website – needed to showcase the success of the Eurovision event and how little public money was spent hosting and the contribution to not only the local economy, but Switzerland at large.

Solution: Designing a online report – in the globally recognised visual language that defined the 2025 Eurovision Song Contest (ESC).

Highlight: Being able to have a bit of fun with a traditional corporate report by combing the contemporary song contest brand identity and graphics with the adopted and shareholder-recognised official layout, highlighting elements outside of the core competition to community-inclusive events and using the 'heart' device for pagination. 


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The brand identity is built around the vision (eye) and a recurring heart symbol – a coming together by a shared love of music by people from everywhere.
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The whole ESC Identity is full of visually dynamic illustrations – formed by tiny hearts...
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The image language of the report was inspired by real images of all the ESG events – there was even a over 60's Disco. The established, nationally recognisable visual squares device (multiple screens, genres, languages, regions) of the National Swiss Broadcasting Corporation (SRG/SSR) were superimposed in a random sequence to showcase the large variety of events and audiences reached.
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Examples of layout pages of the ESG Report.
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A little 'wild': Using the ESG logo heart device for the pagination of the report... and the font true to the corporate font, orginally designed and developed by Bruno Maag daltonmaag.com