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Perform • Transform • Consult | Personal Branding
Perform • Transform • Consult | Personal Branding
Problem: A 30 year career at moving up the ranks at Shell to board level prepared Dr. Fabian Ziegler as an effective interim CEO or board member to effect change and growth in the energy sector and energy-intensive industries. An online presence was needed to underscore credibility to potential employers without detracting from the company's work or divulging sensitive operational decision making.
Solution: The design of a brand and logotype that explains the key work areas and creation of a portfolio page or visual resume highlighting key experiences, outline expectations and contact information with a full CV download.
Highlight: Being able to create a personal brand for Dr. Ziegler encompassing his values and positioning him as an effective change agent in a sometime controversial sector. The lunch to launch the website at a local east end pub was lovely.
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A number of interviews allowed on-IDLE to name the consultancy without using the literal name of Dr. Ziegler. The name worked so well that this evolved into the company name on the corporate register in Switzerland.
A number of interviews allowed on-IDLE to name the consultancy without using the literal name of Dr. Ziegler. The name worked so well that this evolved into the company name on the corporate register in Switzerland.
The animation of the logotype in colours typically associated with sustainability and environmental awareness conveys the dynamism of the services to corporates – bringing about transformation without compromising performance.
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The visual website design deliberately prioritises high-utility minimalism and executive authority. The introductory text clearly communicates the purpose of the page, supported by rotating hero images focused on renewable energy, the sector which is the focus of Dr. Ziegler's service offering and industry sector experience.
The visual website design deliberately prioritises high-utility minimalism and executive authority. The introductory text clearly communicates the purpose of the page, supported by rotating hero images focused on renewable energy, the sector which is the focus of Dr. Ziegler's service offering and industry sector experience.
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The colour palette selection reflect nature – earth, sky and water in subtle harmonic hues.
The colour palette selection reflect nature – earth, sky and water in subtle harmonic hues.
The elegant sans-serif Font 'Lexend Family' was deliberately chosen as it reduces visual stress and improves readability, linking back to the harmony of nature. Originally the font was designed with dyslexia and struggling readers in mind.
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The Website is a single mobile-first page using anchors for navigation in addition to scrolling. A photo of Dr. Ziegler adds a personal touch to the open invitation to connect. The page is a visual resume with a single CTA – Let's Talk.
The Website is a single mobile-first page using anchors for navigation in addition to scrolling. A photo of Dr. Ziegler adds a personal touch to the open invitation to connect. The page is a visual resume with a single CTA – Let's Talk.
Dr. Ziegler's unique approach to transforming and subsequently building long lasting and sustainable businesses by combining renewables alongside conventional energy is captured with an infographic explaining the 'Energy Trilemma' of Affordability, Sustainability and Availability.
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The brand development captured all touch-points to enable Dr. Ziegler to communicate consistently across multiple channels including a letterhead, business cards, email signature and social.
The brand development captured all touch-points to enable Dr. Ziegler to communicate consistently across multiple channels including a letterhead, business cards, email signature and social.
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Perform • Transform • Consult is purely B2B, thus the social channel utilised actively is LinkedIn. In this case we provided a number of hero banner templates to keep the 15K+ followers engaged and more formal photograph social handle image to that used on the website.
Perform • Transform • Consult is purely B2B, thus the social channel utilised actively is LinkedIn. In this case we provided a number of hero banner templates to keep the 15K+ followers engaged and more formal photograph social handle image to that used on the website.
