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Key Content | Branding & Website Build
Key Content | Branding & Website Build
Problem: The impact of AI in localised content production and translation services facilitated rapid growth for Key Content as a global business, however it did not have a comprehensive brand identity nor a branding system for effective and consistent in-house production of marketing and communication materials.
Solution: A fully developed brand identity and design system including image language, typographic styling, iconography set, corporate literature templates, social media assets and dynamic stand-out website to differentiate as a leader within a crowded market place. We also provided a comprehensive Canva library and brand guidelines for efficient in-house production of marketing and communication materials.
Highlights: The client fell in love with the created 'Key Content World' carried across all elements. The client's visible excitement at the subtle blinking stars outside of the website main content was particularly satisfying.
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During briefing the client requested micro animations to bring link to the technology supporting the content creation and SEO. Our team's proposed solution was signed off together with the overall brand strategy in the very first presentation meeting.
During briefing the client requested micro animations to bring link to the technology supporting the content creation and SEO. Our team's proposed solution was signed off together with the overall brand strategy in the very first presentation meeting.
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Key Content is in the business of creating content and has an in-house marketing team. We created a comprehensive colour palette and large font family for maximum flexibility in the creation of social media, Blog and sales presentations.
The Typography combination of Serif – Sans Serif is not often seen in the SEO/GEO space, ensuring the client visually stands out from competitors.
Key Content is in the business of creating content and has an in-house marketing team. We created a comprehensive colour palette and large font family for maximum flexibility in the creation of social media, Blog and sales presentations.
The Typography combination of Serif – Sans Serif is not often seen in the SEO/GEO space, ensuring the client visually stands out from competitors.
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An on-and offline brochure was produced to inform potential customers and focus on case studies to explain the expanded services capability of Key Content on a global scale.
An on-and offline brochure was produced to inform potential customers and focus on case studies to explain the expanded services capability of Key Content on a global scale.
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To satisfy immediate business development activity, creating engaging PowerPoint Templates with reusable key messaging, iconography and graphics was the most urgent Brand Touchpoint delivered, closely followed by printed business cards.
To satisfy immediate business development activity, creating engaging PowerPoint Templates with reusable key messaging, iconography and graphics was the most urgent Brand Touchpoint delivered, closely followed by printed business cards.
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In the wild: When the client calls you in panic, and all he wants to do, is to tell you how proud and happy he is to see a Key Content advert in the most read SEO-Sector Publication.
In the wild: When the client calls you in panic, and all he wants to do, is to tell you how proud and happy he is to see a Key Content advert in the most read SEO-Sector Publication.
