ISTD – International Society of Typographic Designers |
Website Design & Development
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Problem: With a history spanning more than 90 years, the International Society of Typographic Designers (ISTD), a non-profit professional body run by and for typographers, graphic designers and educators, needed a new website to match their growing ambitions and new membership structure. The rebrand was in progress internally and had to be factored in. The website had to convey detailed information to the niche target audience of potential members, whilst also portraying the Society's wider ambitions to a general audience.

Solution: An open website design, giving space to the brand and membership assets, including multi-colour logos, bold typography and campaign and event based imagery. The website and membership management platform were built with open source Cake PHP for maximum flexibility and longevity, independent of costly third-party content-management platforms.

Highlights: Shaping the new brand identity into a first concrete output for the Society and seeing the brand come alive. First application of the Foundry Unie font for web. Designing for designers!
Typography – The Foundry Types is an independent type foundry by David Quay and Stuart de Rozario. Originally formed over 30 years ago in 1989 by David Quay and Freda Sack (The Foundry and Foundry Types). 

The Foundry Unie font is not yet commercially available with the two weights used on the new ISTD website finalised especially for its launch.
Colours – The core palette is made up of 26 colours which can be used in complementary groups eg. Red, Purple, Blue or mixed with other colour sets for greater visual contrast and interest.
Logotype – Integrates a visual device that suggests movement, direction and openness – and gives greater scope for a more distinctive, flexible approach to the communication. 

The identity was developed by the ISTD Board members Becky Chilcott, Jonathan Burr and David Coates.
Our process – on-IDLE has an approved process which is applied to all of our projects... and it always starts with scribbles on paper.