IFFO | Infographics
Problem: As there are a lot of misconceptions surrounding the use of marine ingredients, IFFO aim to be transparent in order to promote their use. IFFO came to on-IDLE to produce a range of infographics to use on their website, on social media and at presentations, for the English, Spanish and Chinese speaking audiences.
Solution: Seven animated infographics that break down the facts about the marine ingredients industry, using simplified icons in their branding style.
Highlights: The challenge of taking a huge amount of technical information and reducing it to be understandable to the general audience.
There was a collaborative process to bring the text heavy briefing, through to simplified wireframes, then to a very clear and consistent solution for all seven infographics.
In the wild