IFFO | Infographics
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Problem: As there are a lot of misconceptions surrounding the use of marine ingredients, IFFO aim to be transparent in order to promote their use. IFFO came to on-IDLE to produce a range of infographics to use on their website, on social media and at presentations, for the English, Spanish and Chinese speaking audiences.
Solution: Seven animated infographics that break down the facts about the marine ingredients industry, using simplified icons in their branding style.
Highlights: The challenge of taking a huge amount of technical information and reducing it to be understandable to the general audience.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/318d7f95082805.5e8ee4b4bdce6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/42e58595082805.5e8ee4b4be4c5.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/7151e395082805.5e8ee4b4bec87.png)
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There was a collaborative process to bring the text heavy briefing, through to simplified wireframes, then to a very clear and consistent solution for all seven infographics.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/69adf095082805.5e8f234268d36.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/91f86695082805.5e8ee4b4bd59a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/5dced595082805.5e8ee4b4bcdd4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/b5dee095082805.5e8f2495d4fd2.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/9efbc795082805.5e8ee4b4bc57f.png)
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In the wild
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/066fc795082805.5e8f053a903b2.png)