Gurten | Reopening Campaign
Problem: Gurten is a mountain near Bern, Switzerland – a popular location for hiking and family outings. As Switzerland reopens from the COVID-19 lockdown, Gurten invites visitors from beyond the local area to visit the mountain for a staycation.
Solution: A widespread campaign that was created in collaboration with the Gurten Marketing team. The design uses a playful and split use of imagery, which presents the similarities and convenience of a holiday at Gurten, in comparison to those in more exotic locations. The eight campaign subjects include cuisine, travel, landmarks and activities.
Highlight: Seeing the campaign in action across Switzerland and online – showcasing the many formats that were produced from large printed billboards, to email signatures, to animated online adverts.
Many playful concepts were created throughout the design phase, but were sometimes restricted by Gurten's limited library of images.
In The Wild