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Camden Climate Alliance | Branding Refresh & Website Build
Camden Climate Alliance | Branding Refresh & Website Build
Problem: The previous website has stood its stead for approximately 8 years, managed in-house by the client. Inevitably however, through personnel changes and a business focus shift, the website became bloated and no longer served its purpose of promoting the work done by the Alliance.
Solution: A re-evaluation of the services being delivered saw to a renewed website navigation structure – following the '3-click' principle to detail content. Catering for a diverse target audience, more visually led and much shorter content text allows the website visitor to find relevant information quickly.
Highlight: Showing off how easy the backend of the website is: Showing our client how it works, just 10 minutes prior to the big boss meeting up, she was able to give a full demonstration how to edit and manipulate content.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/7fee08163469531.63ea55feae1a1.png)
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The name change forced that the existing brand identity had to be refreshed – the brand itself is now established and its work in the third sector had to be reflected.
The name change forced that the existing brand identity had to be refreshed – the brand itself is now established and its work in the third sector had to be reflected.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/ca3d30163469531.63ea55fead3b2.png)
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The new layout is easy for the eye and the structure is easy to understand. Clear 'calls to action' have resulted in a direct uptake of conversion (membership) within the catchment area of Camden.
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/4af3a7163469531.63ea55feaf15c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/2c7f6b163469531.63ea55feb0239.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/source/3885a6163469531.63ecb6d0aa1f1.png)
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In the wild: Very pleasing when you can see the impact a redesign can do for a brand and website.
In the wild: Very pleasing when you can see the impact a redesign can do for a brand and website.