Sto Shop

April 2011 - January 2015

What we did: website design, UX design, navigation architecture, HTML/CSS website templates programming, search engine optimisation (SEO), e-commerce payment gateway integration (Sagepay), customer account module with purchase history, bespoke online shopping cart with a complex voucher/discount code system, interactive colour selector and custom-built CMS (content management system).

Highlights: Online video integration, Flash colour wheel and texture selector design and build with 'wish list' functionality.

The first Sto e-commerce website was built in summer 2007 from where on-IDLE refreshed the purchasing workflow in 2008 and the look-and-feel in spring 2010. 2013 will see the development of more interactive tools and a full design refresh. The online shop sells flagship Sto paints (Climasan exterior self-cleaning paint and Lotusan interior odour-absorbing paint), decorator tools, render tools and safety clothing.