April 2011 - November 2014

What we did: Branding refresh, iconography illustration, colour palette, navigation
architecture, website layout design, UX design, accessibility, social media integration,
Flash workflow animation, website build supported by a bespoke CMS (content
management system) and SEO (search engine optimisation).

Highlights: Complex information request and member application forms and lovely
website look-and-feel in comparison to other countries' sites.

Bartercard is the largest B2B bartering system in the world, helping businesses maintain
a healthy cash-flow. Members trade with Trade Pounds telephonically or through the online
trade floor or auction portal.

In 2014 the brand was re-focused to provide the same look-and-feel globally resulting in all local sites being decommissioned. 

Twitter: @bartercard