Foundry Types

What we did: Interface layout co-design with Foundry Types, navigation architecture, website build, e-commerce integration, CMS (content management system) build, SEO (search engine optimisation), accessible website version programming and email newsletter template design and programming.

Highlights: For the first time since its founding in 1998, Foundry typefaces are available for purchase through a custom-designed online shopping cart, integrated with Worldpay's e-commerce payment gateway and an MS Excel export functionality of customers, typeface orders and email news subscriptions directly from the CMS.

Freda Sack is not only the founder and proprietor of Foundry Types and co-Founder of The Foundry, with David Quaye, but also the ex-President of the International Society of Typographic Designers (ISTD) ( and renowned typeface designer. Foundry Types has created bespoke fonts for among others, Swiss Airlines, Landrover and AEG.

Foundry Types has been an on-IDLE customer since 2003 with the first Flash website launch.