HSBC Saudi Arabia (SABB)

What we did: Strategic market positioning, colour palette, typographic rules, navigation architecture, website layout templates design, HTML/CSS programming and copy writing. Interactive tools conceptualision, design and programming with CMS (content management system) with remote installation training to Saudi Arabia.

Highlights: Absorbing Saudi culture and converting that learning into the website and interactive tools such as a travel insurance calculator for multiple wives. Overcoming the challenge of Arabic onscreen preceding the technical capability seen today displaying fonts online.

SABB is HSBC's retail bank in Saudi Arabia. On the back of the retail bank website work, on-IDLE were also commissioned to design and build the insurance website, SABB Takaful. The base layout designs and interactive tools for both the retail and insurance websites are still in operation today.