AMEX Swisscard

What we did: Microsite design, UX design, HTML/CSS programming, Flash ActionScript programming, music and online video editing, extensive SEO and CMS (content management system) build.

Highlight: Flash alpha channel video retaining animation as users browse through the HTML
website pages.

Commissioned and conceptualised by Der Navigator, the 'Choose your card' campaign features a different human character representing each of the 8 available American Express credit cards.
Key messages raise awareness of card benefits and the choices available, encouraging sign-up.
The campaign was featured on persoenlich.com.

Der Navigator and American Express Switzerland has been an on-IDLE client since 2010.

URL / demo on request.