Tate Modern

November 2007

What we did: Corporate brand guidelines implementation for mobile devices, interactive
tour programming, navigation architecture design, iconography illustration, mobile interactive
tour workflow information design, first server installation.

Highlight: Developing an interactive tour specifically for mobile phones with versions for hearing impaired and colour blind users and seeing users interact with art both physically and through
a visual mobile device first-hand.

Commissioned by Antenna International, the base interface layout design by on-IDLE is still in use today (2012) for interactive tours in the Tate Modern Gallery on London's South Bank. The Tate Modern houses the UK's collection of modern and contemporary art.

Demo on request / visit the Tate Modern Gallery.