Videal Camera Systems

April 2012

What we did: Corporate branding including logotype, A4 folder covers, A4 brochures,
car stickers, order/fax forms, exhibition graphics, content strategy, colour palette and typeface selection. Bi-lingual website design and build (German and English), supported by a bespoke
CMS (content management system) and search engine optimisation (SEO).

Highlights: End-to-end brand touch-points design: from logo to exhibitions to website.
Online highspeed video gallery.

Videal AG is the "One-Stop-Shop" in Switzerland and Lichtenstein for highspeed cameras,
highspeed thermal imaging cameras, sensor data acquisition components, motion analysis
software, lighting systems and optical solutions.

Videal AG has been an on-IDLE customer since the original corporate identity re-design
in 2005, followed by a design refresh in 2010 and a website update in 2012 to celebrate
Videal's 25th anniversary.

Although the on-IDLE corporate identity and design are still in place after the purchase of Videal by FujiFilm in 2015, we expect the look-and-feel to move to Fuji's incumbent agencies. It was good while it lasted and we wish the team an excellent future in a highly competitive marketplace.