on-IDLE | Brand refresh

Problem: on-IDLE turns 20 in 2019 and we required a brand refresh alongside the launch of our new website. 

Solution: A start was made by creating sophisticated yet fun colour palette – a slate grey and a range of pinks as secondary colours. Other elements included business cards, subtle changes to our presentation template and a consistent format for our email signatures. Alongside this, our Behance portfolio was updated using new guidelines, with professionalism and consistency in mind.

Highlights: A new reduced logo primarily for the use of social media profile images and favicons. This has also lead to the use of ‘on’ within a button, which can also be used as a call to action.