Pegonia Group GmbH | Website and brand refresh
Problem: The Pegonia Group GmbH was founded in September 2012 by Reto Wüthrich. It combines his investments in start-ups and the professional activities in the areas of corporate communications, public relations, public affairs and media. on-IDLE produced Pegonia’s website and brand design at it's conception 8 years ago, but it was time to consider a refresh as it was starting to become somewhat dated.
Solution: A refreshed logo with uppercase typesetting and a more sophisticated colour palette, to demonstrate how Pegonia are ‘grown-up’ and established. We also designed and built a brand new parallax landing page, to bring Pegonia into 2020.
Highlights: As well as retaining our part in the client’s journey, we had a free brief which allowed us to play and explore what can be done with parallax scrolling.