Migros Aare | 20 Jahre Campaign Identity

Problem: Migros Aare is 20 years old, and to celebrate they required a logo for their customer facing campaign in the cantons of Bern‎, ‎Solothurn‎, ‎Aargau. The logo had to work at very small and very large scales for a variety of outcomes in the supermarkets.

Solution: A logo that is identifiable with or without a background, for a selection of festive occasions.

Highlights: Having the logo be applied to 300 lorries in Switzerland, alongside the challenge of edible printing onto chewing gum! This is also on-IDLE's first customer facing campaign for Migros Aare.​​​​​​​

In the wild