Broadway Initiative | Report & branding

Problem: Broadway Initiative is a new collective of stakeholders and environmental experts contributing to environmental policy after Brexit. They were recommended to on-IDLE for a report design and identity for the organisation, which portrays their professionalism and progressiveness to a conservative audience.

Solution: A logotype using a contemporary sans serif and serif font pairing, which continues into the report and letters to the Prime Minister and British Cabinet Minsters. Playful design elements were created with bold pillars and softer wireframes to reference their strong strategy for the blueprint, which were used throughout the report and infographics.

Highlights: Having the design being described as contributing to the success of the blueprint – with Theresa May also receiving a digital copy of the report.