Alcohol Health Network | COVID-19 Wellbeing Campaign
Problem: With the concern of boredom and stress over the Coronavirus pandemic, Alcohol Health Network wished to create a campaign to promote health and wellbeing during the lockdown period.
Solution: on-IDLE created a series videos for social media posts alongside assets for social stories and website banners, each featuring illustrations relating to the areas of concern. Each post also aims to guide the user to the DrinkChecker, where they can receive guidance on their individual drinking habits.
Highlight: Having the opportunity to experiment with colours outside of AHN’s usual brand to create a more warm and softer feel to previous campaigns – which is better suited to the newly home-working audience.