Magazine: .NET
Issue 188: May 2009, Pages 116-117

The website that most inspired Marc Peter was Audi's 'Vorsprung durch Technik' microsite - not only was the execution beautiful, but you could play with 'dots' that become the car, learning about all the features in the process. Audi was way ahead of the curve here with what we now refer to as 'gamification'.

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