Our Story

Co-founders Ané-Mari du Toit and Marc Peter met on the MA Interactive Media course at the
London College of Communication in 1998. Obliged to find a work placement, and inspired by a couple of bottles of wine in a Gordon’s Wine Bar (near Charing Cross station), they decided
instead to register on-IDLE ltd instead. It cost £70.

The vision was to grow an agency that mixed quality design and leading technology across all
media platforms.

Discussion about potential clients started on a bare office floor. Since then, on-IDLE has worked
out of a bedroom studio, traditional serviced offices, the deck of the Mayflower pub on the south
bank of the Thames (where you can get your feet wet at high tide), the basement of Michael Wolff’s Fourth Room, and offices in Fitzrovia and King’s Cross. Not forgetting two recessions and a few
white van moves along the way, too.

In 1996 we bought Lincoln House, a 1880s terraced building, from a Polish baroque singer. It had
MDF stairs and material draped across the ceilings when we moved in, but it felt like a friendly,
calm space from the word go. Inside, we’ve made a lot of changes, but the original Victorian fittings and ambiance remain.

Likewise, the passion and vision for the business are still the same as in February 1999. Back then,
we decided to make up our own day jobs. And, arguably, this is still happening today. 

Today we are a small, agile and independently owned design and web development agency working with a variety of customers that stretch from a jewellery designer or a new business start-up through to airline trade sites and banks. No matter how big or small your project – we care passionately about who will be clicking the mouse or paging through the brochure – those are our end clients.

We’d love for you to visit on-IDLE HQ sometime soon.