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By Ané-Mari Peter
Ané-Mari presented a case study on ubyu books, an advanced online self-publishing system to create and publish high quality books, on the 3rd of September at the CrossMedia 2012 conference.
The case study looks at what the ubyu service is and focuses on the challenges faced by the interface designers, web developers and print production in creating a system that works.
The challenges discussed in detail are:
- Late entry into a crowded self-publishing marketplace
- Self-funded: surviving putting the cart before the horse
- Software: PDF-for-print generation & Book creation
- eCommerce: Payment gateway integration & discount vouchers system
- Logistics: From order placement to delivery (CRM & CMS)
- Reporting & monitoring
Ané also discussed how the ubyu platform is now being expanded to take advantage of B2B opportunities such as photographic galleries and design colleges. Examples of parallel landing pages are:
Keith Arnold, founder of ubyu books and Moore Print, was on the panel to answer audience questions which centred around the bespoke aspects of the ubyu service such as hand-bound, 3 different paper choices and colour options for head bands, marker ribbons and end papers.
The presentation concludes with Ané's view that 'Print is not dead, it's just different'.
Print is evolving, and in on-IDLE's experience small, high-quality, unique runs is what our customers are looking for.
Visit the ubyu books website
Cross Media, incorporating mediaPro, is an event for marketers and agencies to discover how cross-platform campaigns can improve ROI; and for traditional print and media owners to understand the commercial implications and opportunities for their businesses.
A big thank you to Elemental Comms for facilitating a speaker slot at Cross Media 2012. Tim Gibbon was on a panel too. Find out more here.
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